SEMA Show 2026 exhibitor guide
The automotive aftermarket trade show run by the Specialty Equipment Market Association. Trade only, with no guest passes.
Last checked Oct 30, 2026
- Exhibit days
- Nov 3 to 6, 2026
- Service contractor
- FreemanConfirmed
FreemanOnline runs the 2026 show store, with material handling and labor rates for this edition. Official SEMA Show 2026 site and exhibitor resources. En español
Exhibitor deadlines
Thu, October 1, 2026
Freeman discount price deadline
Orders on FreemanOnline by this date get the advance price.
Source: FreemanOnline show schedule
Thu, October 22, 2026
Advance warehouse deadline
Freight arriving at the warehouse after this date pays the after-deadline rate.
Source: FreemanOnline show schedule
Dates come from the show's own manual. They can change, so confirm each one in your exhibitor manual before you rely on it.
Plan your show
- Show services costMaterial handling and labor from the published rates
- Exhibitor checklistPermits, tax and labor items with dates for this show
- Countdown and milestonesDays left and what to have done by when
- Get booth quotesScreens, furniture, staffing and more
- Drayage and labor estimateWhat freight and crew will cost at your manual's rates
- Post a requestReviewed vendors send you private quotes
- Find booth staffAmbassadors, lead scanners, interpreters
- Capture booth leadsA QR code visitors scan to leave their details
- See who's goingSet meetings before you land
- Ask the planning assistantPermits, labor and deadlines for SEMA Show
- Questions and tipsFrom people who have worked SEMA Show
Key facts
- Dates and hours
November 3 to 6, 2026. Hours are 9am to 5pm Tuesday through Thursday and 9am to 4pm Friday.
ConfirmedSEMA Show exhibitor pageChecked Oct 30, 2026
- Who can attend
The SEMA Show is trade only. Badges go to qualified automotive aftermarket registrants, and there are no guest passes.
ConfirmedSEMA Show exhibitor pageChecked Oct 30, 2026
- Official housing
Onpeak is the official housing provider. SEMA warns exhibitors about companies claiming to be official housing providers, and says bookings through other agencies are at your own risk.
ConfirmedSEMA Show exhibitor pageChecked Oct 30, 2026
Rules for exhibitors
These are summaries with links to the organizer's own pages. The exhibitor manual is the binding version. Anything marked not yet confirmed is still being checked.
- Late payments
Booth payments made on or after October 10, 2026 must be by credit card or wire.
ConfirmedSEMA Show exhibitor pageChecked Oct 30, 2026
- Discounted carpet
For booths over 450 sq ft, discounted carpet, padding and visqueen had to be ordered by October 1, 2026.
ConfirmedSEMA Show exhibitor pageChecked Oct 30, 2026
- Staff badge fees
The exhibitor page lists conflicting staff registration fees from two cycles. Confirm the current fee with show management.
Not yet confirmedSEMA Show exhibitor pageChecked Oct 30, 2026
Cost references
Nothing confirmed here yet. Our researcher checks this section before each show.
Las Vegas rules that apply to every show
- Fire permits
Clark County requires a fire permit for indoor trade shows with an occupant load of 300 or more. Larger shows submit a floor plan showing booths, aisles and exits, so keep your booth inside its approved footprint and your aisles clear.
ConfirmedClark County Fire Department: indoor trade shows permit guideChecked Oct 30, 2026
- Selling on the floor
If you sell goods at a show, you collect Nevada sales tax and hand a one-time return to the promoter before you leave. Sell at more than two Nevada events in 12 months and you need your own sales tax permit.
ConfirmedNevada Department of Taxation one-time event guidelinesChecked Oct 30, 2026
Need screens, furniture or staff for this show?
Send one request with your booth details and choose who receives it. Venue drayage and electrical are billed separately through your show.